How Drug Companies Communicate Information with You

I’ve been hearing some talk in the drug industry about how they desire to better communicate with patients and consumers. I’ve also become aware of some companies exploring blogs as a way to reach consumers and market to them.

I’m quite wary of these types of approaches – but I have a personal interest in this because I blog here, and having an emergence of “marketing” blogs or worse – splogs (spam blogs) will only hurt the credibility of blogs in general.

That said, I’m wondering how you’d want drug companies to communicate information with you as a patient. What should they do to make you believe that the information they have presented to you is “fair balanced” and is not a promotional spin?

If you have any thoughts or ideas on this, please comment here or please email me at mhsourcepage@gmail.com .