I’ve been hearing some talk in the drug industry about how they desire to better communicate with patients and consumers. I’ve also become aware of some companies exploring blogs as a way to reach consumers and market to them.
I’m quite wary of these types of approaches – but I have a personal interest in this because I blog here, and having an emergence of “marketing” blogs or worse – splogs (spam blogs) will only hurt the credibility of blogs in general.
That said, I’m wondering how you’d want drug companies to communicate information with you as a patient. What should they do to make you believe that the information they have presented to you is “fair balanced” and is not a promotional spin?
If you have any thoughts or ideas on this, please comment here or please email me at mhsourcepage@gmail.com .
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